Part of the industry is celebrating Google’s decision to halt the deprecation of third-party cookies. Another group is speculating Google’s next moves, sometimes with subtly implied suggestions that it was all part of a cunning plan (I find it overly conflictive and more akin to a conspiracy theory
In this conversation with Allison Schiff, AdExchanger's Managing Editor, we dive deep into digital advertising and what it’s like writing about the industry. We discuss topics such as privacy, consent, third-party cookies, the long tail, and the overall state of the industry. True to her nature of
In the multiverse that exists at the intersection between media and digital advertising, reality is perceived and interpreted in various ways, often with opposing viewpoints. It’s normal, it’s human nature. Nevertheless, we must all be fully aware of it, to be able to develop stronger and more effective
Podcast
AI is a chance to reverse the last 20 years of media companies' decline and bring the focus back on content, unique value propositions, and audiences. And with audiences, advertisers. I am excited by the opportunity: that’s why I wrote a very upbeat issue of this newsletter a
Another Cannes Lions is behind us. The senior advertising execs who convened on La Croisette confidently shared their visions for the future of transparency, AI, attention, identity, privacy and curated marketplaces. I have been writing about these topics for AdExchanger for years and have sometimes been considered naïve and utopian
Podcast
For the "Not just ADZ" podcast, I have caught up with Dora Michail-Clendinnen, Chief Strategy Officer at Ozone, to discuss the role of curated advertising marketplaces, media alliances, and the importance of the premium web in advertising. Ozone is a UK media alliance and advertising platform focused on
There is nothing to joke about when a business is terminating a product or a department, but Oracle shutting down their ad business, with the division generating $300 million last fiscal year, down from $2 billion in 2022, represents a very noisy crash in the collapsing phase of the old
The trend of “curated” marketplaces has been further reinforced by The Trade Desk’s announcement of their SP500+ marketplace and their ranking of the “best of the open internet” 100 websites. As per TTD’s own description, the SP500+ “is a dynamic marketplace, with publishers following in and out based
Podcast
I was invited by Alkimi, a decentralised programmatic ad platform built on the Ethereum network, to chat with them about the future of the industry and the importance of self-sustaining media owners. I am sharing it here.
If money were paid for every argument against the current content recommendation plague affecting media brands, a few people in the industry would be rich. Not the media companies employing third-party recommendation solutions, though, which will later certainly pay the price for the quick and easy revenue they are making
“Quousque tandem abutere, Catilina, patientia nostra?” For how much longer, Catiline, will you abuse our patience? In 63 BC Cicero delivered a famous speech in the Roman Senate, accusing Catiline of plotting to engulf ancient Rome in flames and destroy the city. In digital advertising, the patience of those envisioning
Not even a month ago I was advocating for media owners to stop following and start leading. Right at a time when media, and especially news, is seen by many on its deathbed, with the mortal blow being brought by artificial intelligence platforms that will swallow media brands and their
I am often debating with people from all sides of the industry on the difficulty of selling true value products and services across media and advertising clients. It is very difficult to break through an environment historically conditioned by bad actors and practices. My answer is always that the problem
While there's consensus on the value of unique, differentiated content, many media organisations fail to apply this principle to their digital advertising strategies. This paradox is a significant challenge, often overlooked in its hidden consequences. A few days ago, Jounce Media released a report which showed how TRUSTX
Media owners often ask me for successful media case studies. The frequent feedback I get in return is that it is easy for the subjects of my examples, media owners themselves, as “they have unique content”, “their audience is incredibly engaged”, or “they have the resources to do what they