OpenAI deals: a revolution in media monetisation

Alessandro De Zanche

Apr 30, 2024 — 3 min read

Not even a month ago I was advocating for media owners to stop following and start leading.

Right at a time when media, and especially news, is seen by many on its deathbed, with the mortal blow being brought by artificial intelligence platforms that will swallow media brands and their content, news media strikes back.

With an unexpected and counterintuitive move that will boost quality news media companies’ finances, and especially strengthen their role in the AI age, major news organisations like the Financial Times, Axel Springer, Le Monde and Prisa have engaged in several strategic partnerships with OpenAI.

This has the potential of revolutionise news media monetisation overnight.

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