Redefining Audience and Content Monetization for the AI & privacy era

Enabling media, retail, and sports organizations to unlock revenue growth through tailored audience and content monetization strategies.

An Independent Media Monetization Consultant

A trusted advisor to senior management, helping develop strategies, navigate the complex technology and vendor landscape, and implement transformative visions. Empowering companies in boosting revenues, strengthening relationships, and maximizing asset value in an ever-changing market.

About Me

Protecting and Maximizing First-Party Assets

Driving value and sustainable growth by unlocking the full potential of assets generated through direct audience relationships: consent, data, identity resolution, attention, content, context.

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Unified Strategy: Aligning Teams and Revenue Channels

Creating a unified strategy that aligns team objectives and revenue streams, prioritizing and optimizing efforts and resources to achieve overarching business goals.

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AI as an Optimization and Engagement Tool

Leveraging Artificial Intelligence to amplify audience engagement, refine content and products, optimize monetization, streamline operations, and elevate organizational efficiency and productivity.

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Privacy as a Business Opportunity

Turning privacy into a powerful driver of trust and long-term sustainability in a competitive market. Creating a differentiator and a barrier to entry against competitors and bad practices.

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