A chat with Jess Davies

Adaptability in the Era of Continuous Change

I have always admired companies and individuals that can successfully reinvent themselves. Ann Reilly is a former colleague of mine and a friend who, after a successful career leading global sales organizations for international corporations, has moved into the adaptability coaching space. Considering the amount of change happening in both

The Fundamental Role of Audience Diversification in Media Monetisation

Without a real and engaged audience, a media company would generate no revenue. In the first-party web, where the primary client of a premium media company is its audience, a content strategy plays a crucial role in media monetisation and supports the overarching goal of the company. Beyond Traffic: The

The Sun MD Ben Walmsley: In Digital Advertising Less is More

I was looking forward to talking with Ben Walmsley, Managing Director of The Sun and former Commercial Director of News UK for the "Not just ADZ" podcast. Besides the pleasure of catching up with Ben and hearing how he is doing, I wanted to discuss with him some

Who Really Benefits from “Consent or Pay”? An Uncomfortable Truth

I call that rabbit hole many media owners find themselves in, the “perpetual cycle of emergency”. It begins with short-term decisions, or a complete lack of them, at key strategic moments in time. It leaves the media brand weaker. It makes them more vulnerable to the consequences of whatever is