Making ad-funded business models thrive through exclusivity and scarcity

Alessandro De Zanche

Apr 16, 2024 — 3 min read

While there's consensus on the value of unique, differentiated content, many media organisations fail to apply this principle to their digital advertising strategies. This paradox is a significant challenge, often overlooked in its hidden consequences.

A few days ago, Jounce Media released a report which showed how TRUSTX is a virtually MFA-free premium advertising marketplace.

As a reaction to this, from the heart of the Made for Advertising (MFA) debate, one might have expected quality media brands and smart advertisers to have seized upon the findings, one more proof that a different approach to digital advertising is possible.

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Unmasking the "Post Post-Third-Party-Cookie" Future

Allison Schiff: Thoughts and Anecdotes on Digital Advertising

Are There Too Many Media Companies Out There?

Media vs. Generative AI: an expert deep dive