Digital advertising cannot be fixed. It must be rebuilt
“Quousque tandem abutere, Catilina, patientia nostra?” For how much longer, Catiline, will you abuse our patience?
In 63 BC Cicero delivered a famous speech in the Roman Senate, accusing Catiline of plotting to engulf ancient Rome in flames and destroy the city.
In digital advertising, the patience of those envisioning a different ecosystem and opposed to those willing to destroy it by maintaining its current hopeless state has been stretched for a long time.
Many are becoming increasingly vocal, but at this stage I believe that the only real practical solution is a clean breakup.
