I was invited by Alkimi, a decentralised programmatic ad platform built on the Ethereum network, to chat with them about the future of the industry and the importance of self-sustaining media owners. I am sharing it here.
Part of the industry is celebrating Google’s decision to halt the deprecation of third-party cookies. Another group is speculating Google’s next moves, sometimes with subtly implied suggestions that it was all part of a cunning plan (I find it overly conflictive and more akin to a conspiracy theory
In this conversation with Allison Schiff, AdExchanger's Managing Editor, we dive deep into digital advertising and what it’s like writing about the industry. We discuss topics such as privacy, consent, third-party cookies, the long tail, and the overall state of the industry. True to her nature of
In the multiverse that exists at the intersection between media and digital advertising, reality is perceived and interpreted in various ways, often with opposing viewpoints. It’s normal, it’s human nature. Nevertheless, we must all be fully aware of it, to be able to develop stronger and more effective
AI is a chance to reverse the last 20 years of media companies' decline and bring the focus back on content, unique value propositions, and audiences. And with audiences, advertisers. I am excited by the opportunity: that’s why I wrote a very upbeat issue of this newsletter a