Privacy = compliance + perception

Privacy is the new background of media, advertising and marketing environments, but it would be misleading and dangerous thinking of it as a check list from the legal team to be translated into functionality, to cover a company’s back and prevent fines.

From an audience perspective, the perception of privacy is as powerful as compliance and will shape the relationship within the user/customer, data availability and the future (and revenues) of the company.

It is a topic that must be approached harmonically and in coordination across the whole organisation and its departments, horizontally: legal, technology, marketing, advertising, business development.