A chat with Jess Davies
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Exploring Apple News: Tips for Media Brands
In this conversation I sit down with Kieran Delaney, founder and CEO of Flatplan and subject matter expert, to explore the nuances of Apple News and Apple News+. With its vast audience and curated approach, Apple News offers a unique set of opportunities—and challenges—for media brands. We discuss
Contextual Advertising: How to Drive Brand Safety and Suitability in Media Environments
In this episode of Not Just ADZ, I am joined by Mario Diez, CEO of Peer39, a leading contextual intelligence platform. We take a closer look at the shifting dynamics of contextual advertising, brand safety, and brand suitability—and how these shifts are impacting both advertisers and media owners. We
Athletes and Sports Orgs as Media Brands
In this episode of the "not just ADZ" podcast, I speak to Ana Milicevic, Sparrow Advisers' co-founder. We explore how innovation is transforming sports, media, and advertising. We discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional
Escaping The Outrage Loop: How To Break Free From Programmatic Transparency Challenges | Adexchanger
The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the