A chat with Jess Davies

Advertising’s ID-Less Future Depends On More Than DSP Adoption | Adexchanger

Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards. DSPs select inventory to bid on, interpret SSP signals and prioritize bids based on historical performance and preferences. However, advertisers, agencies, media owners and technology providers also influence the rapidly evolving programmatic ecosystem.

Trust, Privacy & Data Ownership with David Kohl

For years, the advertising industry has been trapped in a cycle, reacting to shifting regulations, privacy changes, and platform policies rather than proactively shaping its own future. This is nothing new, and I’ve discussed it with representatives from all sides of the industry on the "not just ADZ&

The UK ICO’s Vision on a Privacy-Preserving AdTech Future

I have been in the industry long enough to sense when the tide is turning in rhetoric and when real change is happening. I planned this conversation with Stephen Almond, UK ICO’s Executive Director, Regulatory Risk, expecting it to provide valuable insights for various players in digital advertising, particularly

Identity with Mathieu Roche

"And so the question is not how to avoid using data, because that ship has sailed. The question is, how do we use data responsibly? How do we use data while respecting people’s preferences? How do we provide transparency on the data we use? That's the