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As The Industry Reinvents Itself, Diverse Perspectives Have Never Been More Critical | AdExchanger
I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising.
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Media owners must work together to fight for the future of digital advertising
The death of the cookie — the revolution we face in the digital ad industry is not “just” about the rethinking of some technical processes.
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What The ISBA Report Is Really Telling Us | AdExchanger
The advertiser-funded Programmatic Supply Chain Transparency Study by the Incorporated Society of British Advertisers (ISBA) triggers a…
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Rethinking Sports Through The Lens Of Media, Data And Fans | AdExchanger
Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19…
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Short-Termism Can Do Great Damage During A Pandemic | AdExchanger
Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue.
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Media, Not Ad Slots, Is The Product | AdExchanger
Many media owners still struggle to see the long-term opportunity in front of them.
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For Media Companies, 2020 Will Be Determined By The Choices They Make Now | AdExchanger
The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expense of the other. Digital…
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Consent, Not Data, Is The New Oil | AdExchanger
Companies’ user data ownership is dead.
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Data Platforms Enable First-Party Data Strategies — But Aren’t A Substitute For One | AdExchanger
This is amazing news, as they put media owners back at the very center — the lynchpin of the digital advertising and marketing of the…
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Ignoring The Clash Between RTB And Privacy Regulations Doesn’t Remove The Threat | AdExchanger
Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation and other privacy regulations emerging…
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Brand Safety Is Not Synonymous With Quality | AdExchanger
I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any…
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Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future | AdExchanger
What nobody can disagree on is the uniqueness of the context and the environment of quality media.