Newsletter
An audience only exists if advertising technology can track it
Apple is not destroying digital advertising, it is killing a certain interpretation of it.
Newsletter
Privacy = compliance + perception
Privacy is the new background of media, advertising and marketing environments, but it would be misleading and dangerous thinking of it as…
Newsletter
Media owners: embrace privacy or die
There is no way back. The knowledge of the individual (a consumer brand’s customer, a media owner’s subscriber, a gamer, a user) about…
Newsletter
A better future for data in media and advertising
That part of the advertising industry that was born and existed on third-party cookies and tracking is trying to persuade the rest that the…
Newsletter
A Joycean Stream Of Consciousness On Apple’s ATT | AdExchanger
The hidden agendas of advertising technology companies rising against Apple’s ATT (App Tracking Transparency).
Newsletter
Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate? | AdExchanger
The most serious threat to publishers’ business models is coming from within.
Newsletter
Embracing Anonymity Is The Most Effective And Safest Path To Identity | AdExchanger
Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the…
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Media Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way | AdExchanger
Are we witnessing a renaissance in media owners’ data and audience strategies?
Newsletter
For Media Owners, A Single Customer View Starts In The Boardroom | AdExchanger
I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models…
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The Funnel Of Trust Is The Best Path To Media Monetization | AdExchanger
Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a…
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To Win Back The Audience, Digital Advertising Must Return To Innovation | AdExchanger
From the consumer’s point of view, advertising hasn’t evolved.
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Media Owners Need A New And Powerful Narrative To Attract Ad Spend | AdExchanger
Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and…