Newsletter
Why Content Recommendation Widgets Will Hurt Publishers In The First-Party Web | AdExchanger
The 30-year agreement between Yahoo and Taboola recently made headlines, but it also left a few in the industry wondering.
Newsletter
As Ad Industry Embraces First-Party Web, Media Owners Must Modernize Structure | Adweek
The last five years haven’t changed media monetization. Subscription and advertising channels have been active for decades, but they are…
Newsletter
Apple’s No Villain — It’s Got the Right Approach to Privacy and Advertising | AdExchanger
The accusation that Apple is using privacy as a Trojan horse against “the rest of the world” with the goal of building an advertising…
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Post Third-Party Cookies, You’ll Need This First-Party Media Monetization Checklist | AdExchanger
One of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can be built in…
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Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads | AdExchanger
The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs…
Newsletter
Backlash Against Consent Pop-ups Is a Misleading Argument | Adweek
The future is zero- and first-party data. Audiences must regain a central role in the digital advertising ecosystem. But the industry is…
Newsletter
Publishers, It’s Time To Start Selling Advertisers On Quality, Not Quantity | AdExchanger
Over the years, publishers have accused advertisers of rewarding media agencies and buyers through business models that prioritize the…
Newsletter
Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission? | AdExchanger
Media owners today risk losing control of one of their most precious assets. The parasitic nature of certain ad tech is back, as some…
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Cracks In Old Ad Tech Present An Opportunity For Media And Advertisers | AdExchanger
Ad tech stocks are soaring even as regulators clamp down on ad tech, especially in Europe. How can we understand this irrational behavior…
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The “Cookie Pop-Up” Is Not The Real Issue Of GDPR | AdExchanger
Progress is not a straight line or a smooth path, as many in history have reminded us.
Newsletter
The evolution of the ad-tech company
One aspect of ad tech that was (almost) unthinkable even until a couple of years ago is its role of agnostic enabler, of infrastructure…
Newsletter
The future of media monetisation does not lie in the present
What from now to 2023 for media owners?