Newsletter
For Media Owners, A Single Customer View Starts In The Boardroom | AdExchanger
I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models…
Alessandro De Zanche
Newsletter
The Funnel Of Trust Is The Best Path To Media Monetization | AdExchanger
Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a…
Newsletter
To Win Back The Audience, Digital Advertising Must Return To Innovation | AdExchanger
From the consumer’s point of view, advertising hasn’t evolved.
Newsletter
Media Owners Need A New And Powerful Narrative To Attract Ad Spend | AdExchanger
Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and…
Newsletter
As The Industry Reinvents Itself, Diverse Perspectives Have Never Been More Critical | AdExchanger
I have always considered a programmatic monoculture to be one of the biggest threats to digital advertising.
Newsletter
Media owners must work together to fight for the future of digital advertising
The death of the cookie — the revolution we face in the digital ad industry is not “just” about the rethinking of some technical processes.
Newsletter
What The ISBA Report Is Really Telling Us | AdExchanger
The advertiser-funded Programmatic Supply Chain Transparency Study by the Incorporated Society of British Advertisers (ISBA) triggers a…
Newsletter
Rethinking Sports Through The Lens Of Media, Data And Fans | AdExchanger
Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19…
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Short-Termism Can Do Great Damage During A Pandemic | AdExchanger
Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue.
Newsletter
Media, Not Ad Slots, Is The Product | AdExchanger
Many media owners still struggle to see the long-term opportunity in front of them.
Newsletter
For Media Companies, 2020 Will Be Determined By The Choices They Make Now | AdExchanger
The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expense of the other. Digital…
Newsletter
Consent, Not Data, Is The New Oil | AdExchanger
Companies’ user data ownership is dead.