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Cracks In Old Ad Tech Present An Opportunity For Media And Advertisers | AdExchanger
Ad tech stocks are soaring even as regulators clamp down on ad tech, especially in Europe. How can we understand this irrational behavior…
Alessandro De Zanche
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The “Cookie Pop-Up” Is Not The Real Issue Of GDPR | AdExchanger
Progress is not a straight line or a smooth path, as many in history have reminded us.
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The evolution of the ad-tech company
One aspect of ad tech that was (almost) unthinkable even until a couple of years ago is its role of agnostic enabler, of infrastructure…
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The future of media monetisation does not lie in the present
What from now to 2023 for media owners?
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An audience only exists if advertising technology can track it
Apple is not destroying digital advertising, it is killing a certain interpretation of it.
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Privacy = compliance + perception
Privacy is the new background of media, advertising and marketing environments, but it would be misleading and dangerous thinking of it as…
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Media owners: embrace privacy or die
There is no way back. The knowledge of the individual (a consumer brand’s customer, a media owner’s subscriber, a gamer, a user) about…
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A better future for data in media and advertising
That part of the advertising industry that was born and existed on third-party cookies and tracking is trying to persuade the rest that the…
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A Joycean Stream Of Consciousness On Apple’s ATT | AdExchanger
The hidden agendas of advertising technology companies rising against Apple’s ATT (App Tracking Transparency).
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Are Media Owners Factoring In The Cost Of Email In The Universal Identity Debate? | AdExchanger
The most serious threat to publishers’ business models is coming from within.
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Embracing Anonymity Is The Most Effective And Safest Path To Identity | AdExchanger
Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the…
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Media Owners Revolutionize Their Data Strategies While Facing New Risks Along The Way | AdExchanger
Are we witnessing a renaissance in media owners’ data and audience strategies?